Hojicha Powder (175 g)
Hojicha Powder (175 g)
Hojicha Powder (175 g)

Hojicha Powder (175 g)

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Crafted using second-flush sencha from Kyotonabe and Uji, our hojicha makes a subtly sweet, nutty base for baked goods and lattes.

What is hojicha?

Beloved for its nutty, earthy, and almost chocolate-like profile, hojicha (ほうじ茶) is a roasted green tea made from sun-grown tea leaves. The concept was first developed in the early 20th century in Kyoto as a resourceful way to use leftover parts of the tea plant. Since then, this lightly caffeinated tea has become a staple in many Japanese restaurants and households.

As a tea powder, hojicha is ideal for crafting lattes (hot or iced) and for preparing delicious baked goods, such as chiffon cakes, madeleines, and more.

Iced Hojicha Latte Recipe


  • ¾ cup ice
  • ¾ cup your choice of milk (recommended: barista-grade oat milk)
  • 1 tsp hojicha
  • ¼ cup cool filtered water
  • Optional: 1 tsp maple syrup


  1. Add ice to highball glass.
  2. Add milk to ice. If desired, add maple syrup. Stir well.
  3. In a chawan (tea bowl) or katakuchi (spouted bowl), add hojicha powder and cool filtered or spring water. Whisk until combined. Alternatively, you may use an electric frother in a tall beaker until combined.
  4. Carefully top milk with hojicha and stir.

    Customer Reviews

    Based on 18 reviews
    Khristine A.

    I picked this up one day when PARU didn't have their matcha powder in stock and I loved how creamy and nutty this is! I love switching between these both depending on my mood in the morning :)

    Janelle B.
    Great quality !

    This has a strong earthy taste to it and has no gritty texture at all. I’m still learning how best to use it (drinks vs food items) but I’m looking forward to trying some of the recipes!


    Great powder. Dissolves perfectly leaving no trace and has wonderful flavor.

    Aarathi S.

    Hojicha Powder

    nikki s.
    I love this hojicha powder!

    Delicious! I’ve been making hojicha lattes basically every morning since I got this. It is the BEST. I love the extra nutty flavor of the roasted matcha. Definitely the best quality matcha I’ve ever had and the bag lasts a long time.