Hojicha Powder
Hojicha Powder
Hojicha Powder

Hojicha Powder

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Crafted using second-flush sencha from Kyotonabe and Uji, our hojicha makes a subtly sweet, nutty base for baked goods and lattes.

What is hojicha?

Beloved for its nutty, earthy, and almost chocolate-like profile, hojicha (ほうじ茶) is a roasted green tea made from sun-grown tea leaves. The concept was first developed in the early 20th century in Kyoto as a resourceful way to use leftover parts of the tea plant. Since then, this lightly caffeinated tea has become a staple in many Japanese restaurants and households.

As a tea powder, hojicha is ideal for crafting lattes (hot or iced) and for preparing delicious baked goods, such as chiffon cakes, madeleines, and more.

Iced Hojicha Latte Recipe


  • ¾ cup ice
  • ¾ cup your choice of milk (recommended: barista-grade oat milk)
  • 1 tsp hojicha
  • ¼ cup cool filtered water
  • Optional: 1 tsp maple syrup


  1. Add ice to highball glass.
  2. Add milk to ice. If desired, add maple syrup. Stir well.
  3. In a chawan (tea bowl) or katakuchi (spouted bowl), add hojicha powder and cool filtered or spring water. Whisk until combined. Alternatively, you may use an electric frother in a tall beaker until combined.
  4. Carefully top milk with hojicha and stir.

    Customer Reviews

    Based on 9 reviews
    Jacqueline M.
    Hojicha Powder

    *actually never leave reviews* I switched from coffee to matcha/green tea because the caffeine in coffee has become too intense for me and my system. I tried a Hojicha late when I was in La Jolla at the Paru location and I fell in love. I love it more than matcha. It is dark, earthy and comforting. I love the way it makes me feel and I absolutely love the taste. I have made it for three of my close friends who had never heard of it but feel the same. I have had it almost every single day since that day in La Jolla. I recommend getting a little electric hand milk frother. I have it iced with oat milk and a little maple syrup. I love my Hojicha late!

    Hailey M.
    Perfect for lattes

    Makes a excellent latte. I’ve been using almond or oat milk. Can’t decide which I like more!

    Adriana O.

    I love it, it’s a good alternative to matcha when u want to switch things up. And it’s delicious with oat milk.

    Thank you!

    I’ve been looking for good Hojicha powder for the longest time and I’m so glad that I can purchase high quality Hojicha locally. Thank you!!

    Gabi R.
    Great Tea Powder

    The rich roasted flavor of the powder makes it one of my favorite I’ve ever tried. I like that it’s not too difficult to brew as well.