Hojicha Powder
Hojicha Powder
Hojicha Powder

Hojicha Powder

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Crafted using second-flush sencha from Kyotonabe and Uji, our hojicha makes a subtly sweet, nutty base for baked goods and lattes.

What is hojicha?

Beloved for its nutty, earthy, and almost chocolate-like profile, hojicha (ほうじ茶) is a roasted green tea made from sun-grown tea leaves. The concept was first developed in the early 20th century in Kyoto as a resourceful way to use leftover parts of the tea plant. Since then, this lightly caffeinated tea has become a staple in many Japanese restaurants and households.

As a tea powder, hojicha is ideal for crafting lattes (hot or iced) and for preparing delicious baked goods, such as chiffon cakes, madeleines, and more.

Iced Hojicha Latte Recipe


  • ¾ cup ice
  • ¾ cup your choice of milk (recommended: barista-grade oat milk)
  • 1 tsp hojicha
  • ¼ cup cool filtered water
  • Optional: 1 tsp maple syrup


  1. Add ice to highball glass.
  2. Add milk to ice. If desired, add maple syrup. Stir well.
  3. In a chawan (tea bowl) or katakuchi (spouted bowl), add hojicha powder and cool filtered or spring water. Whisk until combined. Alternatively, you may use an electric frother in a tall beaker until combined.
  4. Carefully top milk with hojicha and stir.

    Customer Reviews

    Based on 5 reviews
    Gabi R.
    Great Tea Powder

    The rich roasted flavor of the powder makes it one of my favorite I’ve ever tried. I like that it’s not too difficult to brew as well.

    So delicious, fragrant, and versatile!

    The culinary grade hojicha powder has been my go-to for preferred beverages since I bought it! I’ve been preparing it ceremonial style for a simple way to drink it, have shaken it with oat milk and honey for an afternoon treat, and have even tried baking cookies with it. All ways have been so deliciously nutty and satisfying. So glad I purchased!

    Sofia W.
    Very pleased

    Tastes great, generous amount, attractive packaging, smooth, fine powder, and a lot easier to stir into drinks than matcha typically is. Does tend to settle at the bottom, but easy enough to give a quick stir again. Packaged beautifully and came very promptly. Would buy again from these lovely ladies.

    Melanie N.
    My everyday milk tea

    I am obsessed with milk teas and am so grateful that Amy and Lani introduced me to hojicha lattes! I look forward to the roasted flavor of hojicha (with a bit of oat milk) every time I wake up and has been such a great addition to my morning ritual.

    I even convinced my brother to order a batch and we both agree it’s the perfect energy boost for our work days.


    Such a yummy tea! My partner and I love it in both hot and iced lattes. I've already repurchased another bag because we don't want to be without it.